We bring XR to Sensory Analysis


Frequently, creative processes can not be created or not sufficiently created by the classical intuitive-creative methods. The most creative ideas must be recognized and selected from a pool of ideas, but normally people perform poorly at selecting creative ideas. People tend to favor the selection of mainstream rather than creative ideas. 


Boost Creativity by using XR

The subjects dive into virtual worlds in which situations happen that don’t correspond to their experiences (“statistics of the environment”). The “unfulfilled” expectations stimulate our brain to new, unfamiliar associations which enhance creativity. (Ritter, 2012)

Augemented and Virtual Reality applications enhance immersion in relevant problem situations for which the creativity of the subjects is encouraged. It supports the idea assessment through the realistic presentation of innovative problem solutions.