Concept Development & Testing

We bring XR to Sensory Analysis


Product ideas must be transformed as realistically as possible into product concepts so that they can be tested with high validity. However, classic mood boards or two-dimensional computer simulations are not enough realistic.


Boost Concept Testing by using XR

The use of immersive Virtual Reality and Augmented Reality as a product development input tool has the potential to dramatically alter the way designers approach the design process by providing the test persons with improved spatial understanding of their design decisions.

The visualization of innovative product concepts of kettles by implementing XR shown in some examples:

Real Environment – Real Concept – No Device

Traditional 2D Concept

In the early stages of development, product and user experience concepts are typically envisioned and shaped through sketching and CAD modeling. Designers are very effective in using these tools to create. But on paper or on the computer screen, their concepts are disconnected from realities of scale and spatial context.

Computer Generated 3D Concept

With Virtual Reality, you can immersive different products rendered and animated in 3D. You are able to interact with the product. By click in the picture, you can look at the object interactively from all points of view.  The environment is completely switched off.

No Environment – Virtual 3D Concept – VR Headset

Real Environment – Virtual 3D Concept – AR Lense

Computer Generated 3D Concept in Real Environment

Augmented Reality allows us to pull the idea out of the screen and drop it into the real world at full scale. We’re then able to walk around it, or walk within it, and get a far better feel for form, proportion and relationship to the environment. We can visualize in higher fidelity much earlier in the process, with a dramatically lower level of investment when compared to other forms of rapid prototyping. 

Computer Generated 3D Concept in Virtual Environment

Using Virtual Reality applications, the test subjects can evaluate virtual innovative product concepts in virtual (new) usage situations. With VR technology, prototypes and products can be tested ‘virtually’ (so-called virtual prototyping)  in a virtual environment before final verification with physical prototypes is performed. 

Virtual Environment – Virtual 3D Concept – VR Headset