Sensory XR

We bring XR to Sensory Analysis

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SOLUTIONS

Implementation of Sensory-XR in each step of the innovation process

We make shure you‘ll save time and money and increase validitiy of innovation process related data.

Main Stages of Innovation Process

IDEATION 
CREATIVITY

Generate and review ideas quickly and leanly. Identification of product ideas to satisfy current or latent needs of relevant target groups.
Selection of suitable ideas for concretization with the support of Virtual Reality to increase creativity.

CONCEPT DEVELOPMENT
& TESTING

Augmented and Virtual Realities can be used to develop and analyze fast and lean concepts.

Development of suitable product and marketing concept tests (e.g. conjoint analysis) to select the best target group-specific concepts.

PRODUCT DEVELOPMENT
& TESTING

Augmented Virtualities and Virtual Realities can be used to develop and test fast and lean prototypes.

Virtual prototypes or prototypes in virtual environments achieve a
better process in
development.

PRODUKT LAUNCH
& TESTING

Development of the
entire marketing mix and review of all
relevant marketing
variables.

The use of virtual reality
can help to speed up
decisions about market launches.

Advantages of Sensory-XR Implementation in innovation projects

Ideation
(Creativity and Think Tank)

Sensory XR
applications increase creativity for
idea generation and support the idea assessment through
the realistic and understandable presentation of
innovative problem solutions.

Concept
Development
& Testing

Augmented Reality allows companies to pull the concept out of the screen and drop it into the real world at full scale.
Using Virtual Reality applications, the participants can evaluate virtual innovative product concepts in virtual usage situations. 

Product
Development
& Testing

The use of Virtual Reality in the sensory lab makes the test environment for product testing more realistic in order to increase external validity, Furthermore the use of Augemented Reality facilitates the interaction between test person and the product.

Product
Launch
& Testing

XR applications allow a quick and cost-effective review of the marketing mix decision for new products. Both virtual new products and packaging as well
as virtual test environments
(e.g., supermarkets) are virtual presented .

Ready to experience XR projects?

If you are interested and want to learn more about our service  – Contact us: 
stephanie.glassl@hs-nordhausen.de
CONNECT WITH US