Sensory XR

We bring XR to Sensory Analysis

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Our Research Network

Years of cooperation between universities, tech agencies and sensory agencies under the lead of University Nordhausen, Computerwerk and isi.

Particular importance is attached to research and development at Nordhausen University of Applied Sciences. Focus is placed on analysis of the perception and assessment processes based on visual, acoustic, haptical, olfactory and gustatory sensory impressions.

Stephanie Glassl & Prof. Dr. Andreas Scharf

computerwerk has been manufacturing high quality PC systems since 2009. In direct cooperation with well-known component manufacturers such as MSI, Asus, Corsair, Bequiet, Kingston, Samsung, LG (and many more) they develop PC systems.

Research & development has played an important role for isi. Developing new and improve existing methods that help you make your products even more fascinating. Taste, smell, sight, touch, and hearing are the five highways to a perfect experience.

Joachim Haag

Stephanie Glassl

Product owner

(M.A. in Innovation Management and Change Management; Diploma in business administration)

“Since 2005, I have been working as a scientist at the market research and sensory lab of the Nordhausen University of Applied Science under the direction of Prof. Dr. Andreas Scharf. We are dealing with the implementation of new technologies in the innovation process. By considering XR, that is
the design of virtual test stimuli or virtual test environments, innovation processes become more cost effective and
faster, the risk of flop is lowered.
The complexity of the designing testing under XR makes it so exciting to me.”

If you are interested and want to learn more about our service  – contact us