Implementation of XR in the innovation process over the last few years – From beer testing in immersive realities to cleaning agents in VR. The timeline of different projects explains the development of sensory research in connection with Virtual and Mixed Realities.
OUR LAST XR PROJECTS:
Sniff test on toilet rim blocks with different test settings
Testing toilet rim blocks and WC cleaner by using special toilet test facilities is standard in product development but rather not in market research.
As WC test facilities are very rare, aim of the study was to use a Virtual Reality (VR) for testíng two different ”WC FRISCH Urlaubsträume” rim blocks and to compare the results to a classical sensory lab sniff test.
Cold coffee test in a virtual sidewalk cafe and library
Instead of carrying out a sensory evaluation of a sample of cold coffee products in the typical room with white screens, why not do it in a virtual sidewalk cafe?
The aim of the study was to analyze the interaction between different product and different matching test environments to
these product and compare to the results provided by a traditional lab test.
Sensory lab test under controlled conditions.
The rating for the Espresso-sample depends on VR stimulus:
Participants who watched the library scenario gave a signifikant higher rating than the controll group without Virtual Reality test environment.
This tend to be an effect in higher levels of sensory rating in case of matching with VR-stimulus.
Testing cleaning products in virtual reality
Respondents evaluated two different cleaning products in a virtual reception room with a wooden floor and a virtual bathroom.
The aim of this study was to prove an order effect in product ratings: It is assumed that the order of products changes depending on the scenario being shown in VR.